How Ronald Reagan Crafted a Speech

I read lots of articles about all aspects of speaking. Many are good, some are very good, and then every once in a while one comes along that provides a fresh outlook and is well written.

Steve W. Martin's What Would Ronald Reagan Do? (about your sales presentation) is such an article. Steve, author of Heavy Hitter Selling, dissects Reagan's speech structure from the viewpoint of a sales presentation, but his analysis applies to any type of presentation. This is a "must read."