"Find a need and fill it," is often given as a key to business success. Over the years I have tried to focus on client needs. I have prepared clients for all forms of media interviews and presentations. On occasion, I have also prepared their children who had ended up in the spotlight (usually an unwanted spotlight).
But it never occurred to me to media train their pets as well. How myopic of me! There is now a firm in Los Angeles (why am I not surprised this started in California?) offering media training for pets. For $2000 dogs learn how to make eye contact with actors, bark and move on cue, and pull the heart strings of the audience. Some of the owners are suing the media trainers because their dogs haven't become stars yet. But they should look at the positive. During the hearing, maybe the dogs will be able to keep eye contact with the judge and win his sympathy when they testify.