Fred Thompson prepared to launched his 2008 Republican presidential primary campaign yesterday with a 30-second television spot. In its most prominent placement, the ad ran immediately before the FOX News-sponsored Republican Candidate Debate from New Hampshire.
Welcome to the race, Bobblehead Fred.
The spot is a great example of what happens when an actor doesn't have a good director. Watch the last 15 seconds (use the "30-second television spot" link above). Thompson tries to get all his inflection and emphasis from bouncing his head. Everything below the neck is frozen.
Lesson: Some head movement and varied facial expressions are vital to looking good on television. But there should be some body movement as well. Not a lot, not big, but enough so we know the body is more than a bobbing-doll base.
Comments