You’ve prepared your speech. How can you tell whether it'll be effective? Or, as is frequently my case, you've been asked to comment on someone else's speech draft. What should you look for?
Here are four warning signs the speech is dead even before it's delivered. Correct these and you, or your client, will be off to a good start.
Warning Sign #1: No Clear Result.
Will it be clear to the audience what you want them to do? Is there a call to action?
The main power of a speech is to get your listeners to act, to do something. And in order for them to act, you need to be clear what they are supposed to do.
But what if the purpose of your speech is to convey information?
