Media training/Reputation Protection: Reporter's Words You Don't Want to Read

Apple's Worldwide Developers Conference 2009 (WWDC 2009) opened today in San Francisco. It's described by Apple as "the premier technical event for developers and IT professionals innovating with Apple platforms."

One thousand Apple engineers; 5,000 developers. A new iPhone expected to be announced.

And here is the first tweet from the Wall Street Journal's legendary dean of technology, Walt Mossberg (shown here with Steve Jobs):

waltmossbergAt Apple #WWDC where it's all about iPhones and AT&T service is overwhelmed. You'd think they'd have prepared better.

OUCH! "You'd think they'd have prepared better."! What a great first impression.

I don't have any inside info from AT&T as to what went wrong. Maybe they thought they had done everything possible. Coverage would be, it seems to me, an obvious concern. 

Still, having observed how often the obvious gets overlooked, I wonder if coverage was on anybody's checklist.

Where were the reputation czars for AT&T and it's iPhone partner, Apple?