Ragan's PR Daily post Watch interview subjects storm out of '60 Minute' interviews by Kevin Allen contains a video (also included below) featuring some of the walk-off highlights from '60 Minutes' history.
If you or one of your clients is being interviewed by '60 Minutes' and feels an urge to get up and walk off, here's some advice from Steve Kroft. Note his answer to the following question:
Q. When [someone walks off] do you feel the promise of a great story happening before your eyes, or do you feel a sense of failure?
A. I think it depends on the point at which they walk out. If they walk out in the first 10 minutes of the interview, you don't have a piece. If they walk out toward the end of the interview, then you've got a lot of material and you've got a piece. And you don't have to write the ending!
So what's the message? Well, first of all if you've been properly prepared for the interview, you won't have to walk out. But if you haven't been prepared (If you aren't prepared is it hubris or stupidity that is causing you to do the interview?) and are doing poorly, better to cut your losses early.
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