Mnemonic devices for public speaking have been used for thousands of years.
The initial application was to help speakers remember what they were going to say as they delivered the speech. (For an overview and history of mnemonic devices used by the ancients--remember, the great Greek orators didn't have teleprompters--CLICK HERE.)
Some mnemonic devices, however, are also useful to help the listener retain and recall your message.
The acronym is one of those.
Many Americans learned the names of the Great Lakes with the acronym H-O-M-E-S (Huron, Ontario, Michigan, Erie, Superior). K-I-S-S (Keep It Simple Stupid) and A-I-D-A (Attention, Interest, Desire, Action) are well-known acronyms applying to persuasive speaking.
Which brings us to barfing your way to success.
Recently I heard William H. Nixon, Chairman and CEO of Policy Impact Communications, speak to a management group about his formula for business success, organized as
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