In the previous post, Interview Prep: Was spokesman being honest or just nervous?, you saw what can happen when the spokesperson is not properly prepared to handle sensitive questions.
Mr. Hallor appears to me to be a likeable and competent guy with a genuine concern for the public's safety who wants to be helpful to the reporter. This should have been an interesting interview that aired once and then was forgotten.
But the interview goes viral because Hallor acknowledges that WMDs have been found in the U.S., only to have the onsite public affairs person, followed by a written statement, and a phone call to the station (20+ days after the interview-how's that for timely response?!) clarify Hallor's "misstatement."
So how could (and should) this have been prevented? Here are 5 steps for handling sensitive questions: