What is the key to creating messages that grab - and keep - the audience's attention?
Several techniques will get their attention. But one element is key in keeping their attention and getting the result you want.
That key is so crucial, and so often neglected, we need constant reminders. It's a central part of all my training and coaching programs. Those of you who are clients, know how I hammer this home.
But rather than repeat myself, I thought you'd enjoy hearing it from someone else. So here is....
One Secret to Make Your Marketing Message Effective
By Stephen D. Palmer
How To Become the Center of Attention There are millions of people with tons of advice, techniques, and strategies for how to reach your audience and get them to take action. Yet, if we're drowning in such advice, then why are so many marketing campaigns, books, speeches, articles, blogs, and other content painfully ineffective? Why does it seem so hard to get others to take action?
This is a must-read article for you if any of the following are true: